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Company profile for Camall

Camall

CAMALL

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3 Dossiers, 3 FDA Orange Book

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Research into communications is often characterised as insensitive and crude for the way it evaluates and develops creative work. By the same token, creative output is often criticised for not showing enough understanding of the consumer. At Camall we decided to square that circle by integrating an experienced, award-winning, creative director directly into our research process. One of our partners, Charles Hendley, writer ...

Research into communications is often characterised as insensitive and crude for the way it evaluates and develops creative work. By the same token, creative output is often criticised for not showing enough understanding of the consumer. At Camall we decided to square that circle by integrating an experienced, award-winning, creative director directly into our research process. One of our partners, Charles Hendley, writer of notable campaigns at Saatchi, BBH, and McCann, is fully involved in all our communication research projects. Placing a strong creative presence at the heart of what we do leads to more useful insights