New Educational Initiative, Clinical Trials For All, to Drive More Understanding, Participation, and Diversity
SCORR Marketing Scores Big at AMA Awards With Lightship, X-Chem, Inotiv, and The World Theatre
SCORR Marketing Wins 9 Awards for 9 Submissions at Healthcare Ad Awards
SCORR Marketing Introduces New Searchable Thought Leadership Resource — FindHealthScienceExperts.com
New Research Reveals Top Health Sciences Marketing Trends
Practical Branding To Give Your Elevator Pitch A Lift
SCORR Marketing Names Krystle Buntemeyer as CEO, Lea LaFerla as President
I make no bones about my view on the importance of a corporate brand. Experience, observation and the reality of accounting all attest to the value of corporate brand, a topic I wrote about previously. But what is a brand? There are a variety of definitions, and over the years, I’ve borrowed from several to land on this: A brand is an intangible concept that helps people identify a company and inform what they think about it and how they categorize it.
Alliance Pharma, a global provider of bioanalytical and CMC testing services in the pharmaceu-tical and biopharmaceutical industry, is opening a bioanalytical laboratory, Alliance Pharma Pty, Ltd., in Brisbane, Australia. The 20,000-square-foot purpose-built facility supporting preclinical and clinical testing will be fully operational in November 2022.
Three Keys To Effective Mergers-And-Acquisitions Communications